“Empathy is the future of experience.” - Adobe 2021 digital trends report

• 91 % of consumers have more positive feelings about brands after joining events and experiences

  • Event Track 2018 Event & Experiential Marketing Industry Forecast & Best Practices Study.

• 90% of brand-side marketers continue to stand behind the effectiveness of in-person events as being a vessel to connect and strengthen their organization’s relationships with their customers.”

  • 2021 State of Experiential

• Called the No1 most successful tactic by the State of Experiential 2019

• 70% of people turn into repeat customers after attending experiential marketing events

  • Finance Online 2020/2021 Consumer Preferences & Industry Data

• More than 1 in 3 marketers anticipate growth in their organization’s experiential budget within the next 18 months.

  • 2021 State of Experiential

Disney is one of the most famous brands in the world, potentially most well known for their incredible theme parks. The Disney parks are famed for their immersive design, bringing the magic and fantasy of the Disney characters and their worlds to live for guests.

Disney has arguably invented modern immersive design, however they have not extended this expertise outside of their parks.

They have a perfect opportunity to create noteworthy experiential activations for their media properties as experiential and immersive launch events are popular in the entertainment industry.

Design Research

• “Make your players feel like the hero of a blockbuster movie.” - Escape Room Design Basics, Room Escape Artist

• My worldbuilding pyramid