The Future of Ice Cream
Bringing a futuristic animal-free ice cream to market.
Context
Live Client at VCU Brandcenter with Stephon Jacob (Strategy), Kevin Nguyen (Strategy), Ryan Waltz (Strategy)
Role
Immersion Designer, Strategist, UX/UI Designer
Skills
Experiential Design, Prototyping, 3D Modeling, Branding, Strategy
Tools
SketchUp, Illustrator, Photoshop, After Effects
Overview
Background
Challenge
Opportunity
Solution
The Dome
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Features
01. CUBE
The entrance to the experience introduces the audience to the very concept of noise pollution, often something they’ve never considered. The entrance is deliberately small to encourage an intimate experience and personal connection to the experience and new information.
Highlights sources of pollution, as well as health and environmental impact.
02. DOME
The audience enters the dark and quiet dome one party at a time. They can use an interface inside the dome to choose the source of their lightshow experience.
Visualization of immediate surrounding noise levels, as well as common noises and soundscapes.
03. Cube
Taking a moment in the exit cube allows the audience to process what they’ve just seen before confronting the full din of the train hall
As the audience exits, they’re left with action items for themselves as individuals and broader societal and structural responses to advocate for.
Reflection
head 1
body 1
head 2
body 2
Epilogue
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