The Future of Ice Cream

Bringing a futuristic animal-free ice cream to market.

 

Context

Live Client at VCU Brandcenter with Stephon Jacob (Strategy), Kevin Nguyen (Strategy), Ryan Waltz (Strategy)

Role

Immersion Designer, Strategist, UX/UI Designer

 
 

Skills

Experiential Design, Prototyping, 3D Modeling, Branding, Strategy

Tools

SketchUp, Illustrator, Photoshop, After Effects

 

Overview

Background

 

Challenge

 

Opportunity


Solution

The Dome

Features

01. CUBE

The entrance to the experience introduces the audience to the very concept of noise pollution, often something they’ve never considered. The entrance is deliberately small to encourage an intimate experience and personal connection to the experience and new information.

Highlights sources of pollution, as well as health and environmental impact.

02. DOME

The audience enters the dark and quiet dome one party at a time. They can use an interface inside the dome to choose the source of their lightshow experience.

Visualization of immediate surrounding noise levels, as well as common noises and soundscapes.

03. Cube

Taking a moment in the exit cube allows the audience to process what they’ve just seen before confronting the full din of the train hall

As the audience exits, they’re left with action items for themselves as individuals and broader societal and structural responses to advocate for.


Reflection

head 1

body 1

head 2

body 2


 

Epilogue

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